Landmark Project

Embrace the earthy tones and timeless style of the Smokey Signature Sock, designed to support Smokey Bear's vital cause.

Embrace minimalism. Maximize comfort. Let your actions speak louder than logos with this fleece beanie.

Looking for that well-loved feel from the first wear? There's nothing quite like the National Parks Collegiate Hoodie after a day on the trails.

Wearing a Smokey Bear hat allows you to be part of a long-standing tradition of stewardship and respect for our natural world.

This vintage, campy t-shirt celebrates one of America's favorite environmental icons: Woodsy Owl.

The face of wildfire prevention education, Smokey Bear is nearly 80 years old and more alive than ever! This timeless graphic has existed for decades and will never got out of style.

Adventure bravely and see America from sea to shining sea! This tee features a detailed map of America’s 63 National Parks.

Wear your eco-conscious heart on your sleeve, or rather, on your feet, with our Give a Hoot Sock.

This is the perfect 3 season sweatshirt, featuring spirited artwork that celebrates one of America's favorite environmental icons: Woodsy Owl.

Listen to Woodsy, folks! He's like The Lorax but he can rotate his head 270 degrees.

Carry all of your favorite wilderness icons with you, whether adorned on a tote, a lapel, a strip of canvas or a backpack. Let people know cool you know that you are.

Step out with Woodsy Owl in style with the Woodsy Owl Retro Ringer Tee, featuring a vintage-inspired illustration and his classic advice, "Give a Hoot, Don't Pollute."