Landmark Project

Park lovers who stick with the tried and true, this one’s made just for you!

The 1872 5-Panel Camp Hat blends style with outdoor spirit, named after the year the first national park was established.

Step into the role of environmental steward with these cozy, purposeful socks. Whether you're hiking backcountry trails or strolling city streets, keep Smokey's message close and make every step count.

Experience the ultimate forest concert with the Smokey's Band Tee, where Smokey Bear and his forest friends take the stage in a vintage-inspired music festival graphic.

Smokey says, "Be careful with fire!" Don't make him say it again.

The Ponderosa 6-Panel Hat combines rugged style with outdoor spirit.

Feeling nostalgic? Step into the world of vintage outdoor vibes with the Out-of-Doors Club Sock.

Support Smokey Bear's mission to prevent wildfires in style with the Only You Sock.

Stand out and stand tall for parks in the National Parks for All Sweatshirt, showcasing a bold puff print of the empowering message.

Need something to wear next time you're among friends? We've got you covered. This Smokey Bear t-shirt takes inspiration from vintage styles with a powerful message.

Forget boring basics – this tee is crafted with trendy, vintage-inspired colors and contrasting details for a look that's as unique as you.

This map of the National Forests will let the whole world know where you’d rather be: lost in one of these incredible places.