Landmark Project

The face of wildfire prevention education, Smokey Bear is nearly 80 years old and more alive than ever! This timeless graphic has existed for decades and will never got out of style.

Featuring a lively 1970s-inspired design adorned with whimsical animal illustrations, this tee is a colorful statement piece that also supports their mission to protect and restore wildlife habitats worldwide.

Wear your eco-conscious heart on your sleeve, or rather, on your feet, with our Give a Hoot Sock.

This classic trucker hat features the iconic Smokey logo, and is made with thick foam material with a vented back.

The Firewatch Cap is a stylish nod to Smokey Bear and his ever-important message to be careful with fire. This is simply our favorite accessory to pair with blue skies and evergreen forests.

Behold the retro-inspired minimalist vibe of our favorite national parks.

Life on the trail isn’t always easy. Those steep, rocky ascents tempt you to stop and shed your burden for a while. But the best views come after the most difficult climbs. The vista is worth it - let’s get there together.

Looking for a timeless blend of style and adventure? With its colorful panels and simple typographic design, this hoodie is a must-have for outdoor enthusiasts looking to celebrate the natural wonders of our nation's parks.

Life on the trail isn’t always easy. Those steep, rocky ascents tempt you to stop and shed your burden for a while. But the best views come after the most difficult climbs. The vista is worth it - let’s get there together.

Just maybe don't ask them for dinner recommendations.

Smokey and Woodsy and Bears, Oh My! The perfect sticker for any occasion.

Carry all of your favorite wilderness icons with you, whether adorned on a tote, a lapel, a strip of canvas or a backpack. Let people know cool you know that you are.