Landmark Project

Step into the role of environmental steward with these cozy, purposeful socks. Whether you're hiking backcountry trails or strolling city streets, keep Smokey's message close and make every step count.

Smokey says, "Be careful with fire!" Don't make him say it again.

Embrace minimalism. Maximize comfort. Let your actions speak louder than logos with this fleece beanie.

The Ponderosa 6-Panel Hat combines rugged style with outdoor spirit.

Support Smokey Bear's mission to prevent wildfires in style with the Only You Sock.

Need something to wear next time you're among friends? We've got you covered. This Smokey Bear t-shirt takes inspiration from vintage styles with a powerful message.

Forget boring basics – this tee is crafted with trendy, vintage-inspired colors and contrasting details for a look that's as unique as you.

Vented for breathability and comfort, show a passion for nature in style with this Ranger Rick Says 5-Panel Trucker Hat!

The face of wildfire prevention education, Smokey Bear is nearly 80 years old and more alive than ever! This timeless graphic has existed for decades and will never got out of style.

Wear your eco-conscious heart on your sleeve, or rather, on your feet, with our Give a Hoot Sock.

This classic trucker hat features the iconic Smokey logo, and is made with thick foam material with a vented back.

The Firewatch Cap is a stylish nod to Smokey Bear and his ever-important message to be careful with fire. This is simply our favorite accessory to pair with blue skies and evergreen forests.