Landmark Project

The face of wildfire prevention education, Smokey Bear is nearly 80 years old and more alive than ever! This timeless graphic has existed for decades and will never got out of style.

Elevate your style and show your love for our forests! This year-round sweatshirt is the perfect blend of comfort and timeless design.

Wear your eco-conscious heart on your sleeve, or rather, on your feet, with our Give a Hoot Sock.

This best-selling, wildly popular mug is your ticket to spreading Smokey Bear's vital message in style as you embark on your outdoor adventures, all while keeping those campfire safety vibes alive!

Join the club with this vintage-inspired shirt, and celebrate a love for the great outdoors with a touch of nostalgia. Wear it proudly and become a part of the wildlife-loving community.

Canoe Oar Kayak?

Carry all of your favorite wilderness icons with you, whether adorned on a tote, a lapel, a strip of canvas or a backpack. Let people know cool you know that you are.

Honestly, how did Goldilocks get out of that mess in one piece?

Take in the awe of some of the country's most picturesque wonders through artistically rendered vistas that you can hang on your wall and enjoy anytime.

Listen to Smokey Bear - remember to drown your fires, crush your smokes and don't play with matches. Be vigilant and watchful. Only you can prevent wildfires, because they can't.

Celebrate nearly 75 years of vigilance with The Landmark Project Prevent Wildfires Poster.

Step into the role of environmental steward with these cozy, purposeful socks. Whether you're hiking backcountry trails or strolling city streets, keep Smokey's message close and make every step count.